As B2B buyer preferences continue to shift, it’s becoming clear that today’s content is losing its appeal. PathFactory’s recent “2024 Benchmark Report” revealed a 23% decrease in time spent on blogs, ...

SEAL BEACH, CA, UNITED STATES, May 20, 2024 /EINPresswire.com/ -- In business today, B2B marketing strategy is a vital engine for growth. It’s the art of attracting ...

If B2B marketing is about selling goods and services to businesses and organizations, does it mean that it is different from B2C? Yes, despite using common marketing tools and models, B2B focuses on ...

B2C marketing is all about driving sales through direct communication with consumers. But what does that mean, exactly? And how can you use B2C marketing tactics to grow your B2B business? Before we ...

Planning challenges persist. B2B marketing strategy often struggles with fragmented tools and data, which makes it hard to track and manage plans across systems. AI for efficiency. While AI can help ...

Sean Shea is a philanthropist, TEDx speaker and founder and CEO of ViB, a company that generates quality leads for B2B companies globally. The marketing landscape is undergoing a significant ...

It is widely recognised that B2B marketing has a number of inherent differences from its B2C counterparts, largely due to its complexity: complex products, complex markets, complex decision-making ...

Discover real-world Account Based Marketing (ABM) and Demand Generation insights to help drive your B2B success. Explore our expert-led resources and best practices for targeting high-value accounts, ...

Video marketing has been a major channel for B2C in terms of growing its customer base and improving engagement. Now, with more businesses taking notice of its success, the adoption rate among B2B is ...

Brands took some incredible journeys in 2022. Miller Lite opened a bar in the metaverse, Whole Foods dabbled in accepting Bitcoin, and Nike created a Web3 shoe and apparel store. But in the face of ...