There was no shortage of people looking to show you how to understand and utilise social media in 2011. But the people that will have made an impact on their audience in that time will have approached ...

The 12th Annual Strategy & Planning Series (SPS) begins today, focused on helping marketers creating a new AI hybrid ...

Blogs are cited by 39 per cent of B2B marketers as their most valuable content asset, according to research published by Eloqua. And their belief seems to be grounded in reality, with 55 per cent of ...

As I wrote way back in 2007, there are plenty of things wrong with social media for B2B marketing. But in that post I also alluded to the fact that there are plenty of things right. Social media tools ...

Many B2B brands have jumped into marketing strategies often used by consumer brands, including blogs, whitepapers, and LinkedIn thought leadership. But one undervalued medium still hasn't become a ...

In today's rapidly changing world of B2B marketing, the quest for efficiency and personalization has reached unprecedented levels. As companies tirelessly work to connect with their target audience, ...

Summer brings with it several rites of passage: warmer weather, extended daylight -- time for businesses to revisit their annual marketing plans. It’s time to look at sales results, review customer ...

The B2B buyer journey transformation was underway even before the pandemic; Covid-19 merely fast-forwarded and cemented the rise of digital buying behaviors. According to Gartner, 80% of B2B sales ...

I was analyzing results from our recent B2B Marketing University series, which Silverpop launched this past Fall, and the data seem to point to an eye-popping, potential 'banner year' for marketing ...

Nowhere is the discrimination against B2B marketing more apparent than in the social media space. Not one blog on The Viral Garden’s Top 25 Marketing Blogs is focused on B2B marketing, and only two ...

A research report on the state of B2B influencer marketing shares insight into business opportunities in 2022 and beyond. Influencer marketing is working for the vast majority of marketers, according ...

According to KoMarketing Associates, in coordination with partners Huff Industrial Marketing and BuyerZone, the 2015 B2B Wed Usability Report, released in April, found that Credibility and Trust are ...