Most B2B marketers recognise that email marketing is one of the most effective ways of reaching potential new customers – even cold prospects – and winning new business. It’s low-cost, quick to ...

Thank you for registering for the B2B Email List Growth and Personalization for Improved Conversion workshop at MarketingProfs B2B Forum (that's #MPB2B for those in the know). We're excited to see you ...

Database and digital marketing specialist Cyance has increased its online marketing database by 1.5 million permission based email addresses. The data specialist is already the UK’s largest B2B email ...

B2B list compiling is an old and cherished discipline. It requires great front-end effort and painstaking back-end follow-up. Prospect Wallet has introduced an enhanced B2B email list in response to ...

AveryClicks, a B2B consultancy based in Calgary, Canada, has developed what it calls a "Growth Program" based on email and data. This is less a product than a strategic way of approaching B2B.

Marketers think of their email lists in a transactional manner: a sea of names to guide down the sales funnel. Here's how (and why) we should fix this mindset. Here’s a dirty little secret about B2B ...

Outward Media, Inc. (OMI), a leading provider of multi-channel marketing data, today announced it has published a new e-book that offers expert insight into how to acquire, utilize and optimize email ...

M+ global contacts, advanced enrichment tools, and unlimited data downloads - ReachStream is built for limitless growth.

Sean Shea is a philanthropist, TEDx speaker and founder and CEO of ViB, a company that generates quality leads for B2B companies globally. Email marketing isn’t dead at all, but now more than ever, ...

When it comes to emailing contacts in your B2B database, it is important to strike a balance between staying in touch and not overwhelming them with too many emails. The frequency of emails should ...